Automation services
I set up marketing systems that keep things moving while you get on with running your business. Content goes out, leads get followed up, and nothing falls through the cracks. We build it together, and it always sounds like you.
01 / Content Automation
Most businesses have great things to say, but run out of time and energy trying to say them everywhere. This system takes your source content and distributes it across all your platforms, automatically and consistently, without sounding like a robot.
Trigger
Timer, schedule, new blog, video, or podcast
AI Transforms
Reshaped for each platform
Review
You approve, or auto-publish
Distribution
Goes live at the right time
Logged
Every post tracked
Analysis
What's working gets more of it
Common questions
Will it sound like AI slop?
No, because we build it together. Before anything runs, we create a brand voice doc that captures how you talk, your tone, and what you'd never say. The system writes to your voice, not generic AI output. And you can always review before anything goes live.
What if it posts something wrong?
That's exactly what the approval gate is for. Every client starts with human review turned on, so you see everything before it goes anywhere. It will never post automatically unless you specifically decide you want that. You're always in control, and you can pause the whole thing in seconds.
I don't have a content strategy yet.
Strategy comes first. Automation without direction is just noise at scale. We start by aligning on your content pillars, audience, and goals, then build the system around that. The automation amplifies good strategy. It doesn't replace it.
Is this a lot of work to set up?
Not for you. Setup is fully done-for-you. I build the workflows, connect the tools, and test everything. Onboarding typically takes 1 to 2 weeks. After that, your input drops to 1-2 hours per week.
02 / Lead Nurture & Follow Up
Most businesses lose leads not because they weren't interested. It's because the follow-up was slow, inconsistent, or never happened at all. This system makes sure every lead gets the right message at the right time, without you having to manually chase anyone.
Trigger
Form fill, download, or call booked
Captured
Tagged by intent in your CRM
Instant Reply
Response within minutes
Nurture Sequence
Emails that build trust over time
You Step In
Task created at the right moment
Re-engage or Exit
Healthy list, always
Common questions
Will it feel impersonal to my leads?
Done well, automation feels more personal than a generic email sent three days late. We use personalisation tokens, behaviour-based branching, and conversational copy.
What if someone gets the wrong sequence?
That's what the tagging system prevents. Every lead is routed based on their entry point and behaviour. A cold newsletter subscriber gets something very different from someone who just enquired about pricing. Intentional, not one-size-fits-all.
I don't have a CRM yet.
Totally fine, and setting one up can be part of the service. There are great free options (HubSpot free tier, Notion, Airtable) that work well for small businesses. We pick one that fits how you actually work.
What does it cost to run month-to-month?
Most tools have generous free tiers (Mailchimp, HubSpot, n8n/Make on low volumes). For most small businesses the running cost is $0 to $50/month for the tools, with my service fee on top. We go through all of this transparently before anything starts. No hidden surprises.
Ready to automate?
Book a call and we'll talk through what you're working on, what's eating your time, and whether automation is actually a good fit. No pitch, just an honest conversation.
Book a call ↗